When Tansit Grains sought my assistance, they were facing a common challenge: their brand image didn't accurately reflect their business identity. Through a comprehensive rebranding effort and the development of a new website, I embarked on a journey to transform their visual presence.
By crafting a fresh narrative and revamping their online platform, I empowered Tansit Grains to share compelling stories that resonated deeply with their audience. This revitalization extended across all touchpoints, enhancing both existing and new platforms to inspire, empower, and engage their clientele while reinforcing their brand identity and driving tangible business outcomes.
As part of this transformation, I introduced a new icon that symbolizes the essence of Tansit Grains' business: the export of grains from South America to the global market. This icon serves as a visual representation of their core activities, anchoring their brand identity in their unique value proposition.
In addition to conceptualizing the new icon, I spearheaded a complete rebranding initiative, which encompassed a redesign of their logo, the development of comprehensive brand guidelines for consistent usage, and the creation of fresh visual assets to differentiate Tansit Grains in the market. This overhaul extended to various collateral, including stationery design, website revamp, and social media templates, ensuring a cohesive and impactful brand presence across all channels.
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