Logo and Brand Development:
In crafting the concept for this logotype and branding, my aim was to encapsulate the essence of renting a sailing boat from Marina—a seamless blend of simplicity and relaxation. Using clean, minimalist lines that harmonize effortlessly, the design evokes the tranquil yet exhilarating experience of sailing.
The color palette was carefully selected to evoke a sense of serenity while infusing a hint of excitement. Various shades of the same color were employed, with accents of vibrant red to add a touch of dynamism. Light blue, reminiscent of the sea, was chosen to symbolize water and was integrated into patterns and brand assets to further enhance the maritime theme.
As part of the branding package provided to Marina, I delivered a comprehensive array of collateral, including business cards, letterheads, envelopes, badges, pens, mugs, and wearables. Each item reflects the cohesive brand identity established through the logo design and color scheme. To ensure consistency and coherence in future applications, all branding elements were documented in a detailed brand book guidelines.
