carla ritchie - L'Arche

As the visual communication designer at Artisan - L'Arche Kent, my role is multi-faceted and deeply rooted in the ethos and principles of the charity. At the heart of my responsibilities is the conceptualization and development of a distinctive logo and brand image that authentically reflects the organization's identity.

Working within specified budget parameters, I meticulously execute projects while maintaining the highest quality standards. From print to digital, I craft fresh and contemporary designs that resonate with our target audience, ensuring every piece is optimized for printing purposes, including packaging designs that marry functionality with aesthetic appeal.

In preparation for marketing and fundraising events, I immerse myself in the creation of compelling visual materials, including stand designs for fairs that serve as immersive experiences for attendees. Additionally, I am entrusted with capturing high-quality promotional photos regularly, curating engaging social media content, and ensuring all communication materials are accessible and easy to understand for individuals with learning disabilities through the design of widget easy-read signage.

As the custodian of the L'Arche Kent window shop and fair stands, I oversee their layout and presentation, ensuring they serve as inviting spaces that reflect our mission and values. Through each of these duties, I am dedicated to advancing the organization's goals while fostering inclusivity and engagement within our community.